In a significant development for the photography world, OM System, renowned for its iconic camera models, has decided to halt the production of one of its cherished Four Thirds cameras. This move, while not officially confirmed by the company, has been indicated by major Japanese retailers, who are now listing the product as discontinued. This signals a new chapter for the brand, as it continues to evolve its product line amidst changing technological landscapes and consumer demands.
OM System Axes the OM-D E-M10 Mark IV, Paving the Way for New Innovations
As of January 12, 2026, reports from Asobinet indicate that OM System has ceased production of the OM-D E-M10 Mark IV. This camera, which made its debut in 2020, has been a favorite among enthusiasts for nearly six years. Despite its discontinuation, the model remains accessible on secondary markets like eBay, with prices ranging from $300 to $700. The OM-D E-M10 Mark IV is celebrated for its 20MP Four Thirds sensor, improved autofocus capabilities over its predecessor (the EM10 III), and innovative features such as a one-touch live comp and panoramic mode. While its animal and eye-tracking autofocus performed exceptionally well in bright conditions, it presented some challenges in low-light environments, a common characteristic for an entry-level camera launched during the global pandemic. Reviewers have consistently praised its ability to capture stunning images, particularly highlighting the vivid colors produced and the flexibility of its RAW files. The camera's JPEG output is also considered among the best in its class, with respectable low-light performance, even though it utilizes a sensor technology nearly a decade old. This decision by OM System suggests a strategic shift, potentially making way for newer models or updates to existing series like the EP-7, which shares similar functionalities. The company's recent launch of the OM5 II, another 20MP MFT entry-level camera equipped with advanced features, underscores its commitment to offering budget-friendly yet capable options for outdoor and retro-style photography, often seen as a superior alternative to competitors like the Canon R8. The photography community eagerly awaits OM System's announcements for 2026, anticipating further innovations that cater to a broad spectrum of photographers, from novices to seasoned professionals.
This strategic move by OM System highlights the relentless pace of technological advancement in the camera industry. The discontinuation of a popular model like the OM-D E-M10 Mark IV, even one lauded for its performance and value, underscores the need for continuous innovation. It challenges manufacturers to balance legacy with progress, pushing boundaries to meet evolving user expectations while ensuring that quality and user experience remain paramount. For consumers, it’s a reminder that while beloved devices may fade, the spirit of photographic creativity continues to be fueled by exciting new tools.