Recent news from Japan sparked concerns among photography enthusiasts, suggesting that the Olympus OM-D E-M10 Mark IV, a popular camera still bearing the Olympus name, had been discontinued. These reports, primarily stemming from listings on prominent Japanese retail websites like Map Camera and Yodobashi Camera, caused a stir, particularly given the camera's association with high-profile users.
Clarification on Olympus OM-D E-M10 Mark IV Availability
In a timely response to these speculations, OM System, the successor to Olympus's imaging division, has confirmed that the discontinuation notices are strictly limited to the Japanese market. A spokesperson for OM System explicitly stated, "The OM-D E-M10 Mark IV is still available in the US, and there are no plans to discontinue it here at this time." This clarification provides reassurance to consumers and retailers in the United States, indicating that the camera will continue to be part of the product lineup. This incident also shed light on a recurring pattern where Japanese retailers tend to use the term "discontinued" with a broader interpretation, sometimes referring to a temporary lack of stock rather than a permanent cessation of production. Similar situations have been observed with other camera models, such as the Pentax K-3 III and the Canon 6D Mark II, which were reported as discontinued in Japan but remained available in the U.S. market for an extended period. The OM-D E-M10 Mark IV holds a unique position as the last Micro Four Thirds camera still branded under Olympus that has yet to receive an updated model since the company's imaging division was sold to Japan Industrial Partners in 2020, eventually evolving into OM System.
This episode serves as a vital reminder for consumers and industry watchers to carefully assess product availability announcements, especially those originating from specific regional markets. The nuanced nature of retail terminology, particularly in international contexts, can often lead to confusion. For enthusiasts of the OM-D E-M10 Mark IV, this news means continued access to a cherished camera, while also underscoring the potential for future innovations from OM System within its Micro Four Thirds lineup.