BMW is bidding farewell to a significant interior element: the iDrive rotary controller. Since its debut in the 2001 7 Series (E65), this tactile dial has been a hallmark of BMW vehicles. However, it is now being systematically removed, having already vanished from all compact models. The 2027 iX3 further underscores this transition by introducing a simplified dashboard design that omits the traditional knob.
According to BMW, this evolution away from the physical selector is meeting with approval. Stephan Durach, Senior Vice President of UI/UX Development, shared with TechRadar at CES 2026 that individuals testing the new iDrive X system have not expressed any desire for the return of the rotary controller. This feedback suggests a successful adaptation to the updated interface, which will eventually be integrated into approximately 40 new or refreshed BMW models by the end of next year. Only models nearing the conclusion of their production cycles, such as the X4, Z4, and 8 Series, will retain the older system, as they are not slated for direct replacements.
BMW's strategic decision to eliminate the iDrive knob is not solely driven by a push for minimalism or potential cost savings; it is also supported by advancements in its voice control technology. The German luxury brand highlights that its next-generation voice assistant, powered by Amazon Alexa+, offers a more natural and intuitive interaction for adjusting vehicle settings. This enhanced voice recognition capability reduces the need for conventional physical controls, aligning with the industry-wide trend of integrating more digital and hands-free functionalities into modern vehicle interiors. While some enthusiasts may mourn the loss of tangible buttons, the transition reflects a broader shift towards streamlined, technologically advanced user experiences in automotive design.
The automotive industry's pursuit of a fully digital interior represents a fascinating blend of innovation and tradition. While the disappearance of familiar controls like BMW's iDrive knob might initially spark nostalgia, the embrace of advanced touchscreens and sophisticated voice assistants offers new avenues for seamless interaction and personalization. This ongoing evolution challenges us to adapt to novel interfaces while simultaneously prompting manufacturers to find a harmonious balance between cutting-edge technology and intuitive, accessible design. The journey toward smarter, more integrated vehicle experiences is a testament to progress, encouraging both consumers and creators to look forward with an open mind to the possibilities that emerge from thoughtful innovation.