A$AP Rocky has launched his latest single, "Helicopter$", providing another glimpse into his eagerly anticipated album, "Don't Be Dumb", which is set to debut this Friday. This powerful new track was crafted by Rocky himself, in collaboration with Kelvin Krash, with additional production contributions from Soufien 3000. The accompanying music video, co-directed by Rocky and Dan Streit, offers a visually immersive experience reminiscent of classic PlayStation aesthetics.
The video for "Helicopter$" plunges viewers into a post-apocalyptic urban landscape, featuring intense rooftop confrontations, high-speed police car chases, futuristic robot skirmishes, and overwhelming SWAT team deployments. Against this backdrop of disarray, Rocky navigates the tumultuous crowds, observing the unfolding chaos from his helicopter. This innovative video also utilizes advanced motion-capture technology for Rocky and his crew, incorporating the distinctive "D.B.D." helicopter that previously made an appearance as a prop in his 2025 Lollapalooza performance. This release closely follows his previous video for "Punk Rocky", which notably featured Winona Ryder, and coincides with his recent announcement as part of the 2026 Governors Ball lineup.
A$AP Rocky's latest offering, "Helicopter$", showcases his multifaceted artistic vision, seamlessly blending musical innovation with striking visual storytelling. This release not only builds excitement for his upcoming album but also solidifies his reputation as a pioneering artist pushing the boundaries of hip-hop and visual media. His continued ability to create immersive and thought-provoking content positions him as a significant cultural influencer, inspiring both his peers and emerging artists to explore new creative territories.